Hello Wonderful

"We're a small office of women who want products that help us make what matters happen. So, we made them."

We believe in cultivating what matters, right where you are. We believe in choosing purpose over perfect. Our products are designed to help women make what matters most to them happen, whether that be faith, family, community or a heart-filled business. At the heart of our business are our families, faith, and a strong connection to our community. We're grateful to the many friends who encourage us to spread and love and encouragement all around, and who support our small business by sharing in our mission. Follow us on Instagram @CultivateWhatMatters to be a part of the community that makes what matters most happen.

Lara Casey

Founder + CEO

Lara is a believer in the impossible and loves helping women make what matters happen. On Instagram: @LaraCasey


Creative Director + Chief of Staff

Emily has a knack for numbers and is our resident chief of snacks!


Community + Content Manager

Jess is our community and content manager! She's a lover of exclamation points, guacamole, and spends her free time scrolling on Zillow. 


Director of Operations

Kaylee is our Director of Operations! She loves mac and cheese, Kentucky, and Funfetti cake.



Casey is our top-knot-wearing and Tex-Mex-loving designer. Fun fact: she could watch Hallmark Christmas movies year round.


Customer Delight + Conference Manager

Ashlea is our Customer Delight and Conference Manager! She has a talent for whipping up healthy delicious recipes and the gift of making everyone feel like her best friend!


Marketing + Content Coordinator

Jordan is our Marketing and Content Coordinator. She loves handwritten notes sent via snail mail and French fries of any kind!


Brand Partnerships Manager

Marissa is our Brand Partnerships Manager! She's a firm believer in ‘the bigger the bow the closer to God’ and that an emoji is always necessary.


Conference Director

Kristin makes the Making Things Happen Conference magic happen!  She is the queen of hospitality and prefers all things monogrammed.

Around the Office

Our colorful Write the Word journals brighten up our office shelves!

Some outdoor yoga at our annual team summit gets the juices flowing to our brains!

We love gathering our in-office and remote gals to speak at the Making Things Happen conference!

We celebrated our 2017 PowerSheets launch with donuts, balloons, and tons of conversations with you!

Our Chief Encourager, Jess got to spend time with so many of our PowerSheets users at our first PowerSheets photo shoot!

No fancy equipment around here! Lara prepares for a Facebook live with the help of some boxes and a laptop stand.

Our first PowerSheets Photo Shoot was the perfect opportunity to build our team unity and meet a dozen PowerSheets users!

Our Shop Manager, Kaylee, hard at work getting special mail out to our customers!